Local Business Owner’s Book Featured By Forbes

Parrish business owner Mimi Sheffer, recently co-authored Behind the Scenes: Secrets from the Top Coaches, Experts and Consultants. This professional development book was featured by Forbes in a January 9, 2020 article titled, 20 Books That Will Make You a Better Coach or Mentor. Mimi, in collaboration with 23 other professionals contributed their expertise to encourage and inspire professionals building a team or business. The book offers advice on a host of topics – such as avoiding common pitfalls as a business owner, methods to develop a positive mental outlook, mastering the mindset game, and how to translate your skills to a workable business. This book inspires readers to take ownership of their thinking and harness it for good. Any business owner looking to launch their message, grow sales, and scale their business should read this book. “It was an honor to be invited to participate in this collaborative project and I learned so much from working with the other authors,” said Mimi. “To hit best-seller status and be featured in Forbes is proof that if you step out of your comfort zone to try new things, you allow yourself the opportunity to exceed your own expectations.” CEO Tip Talks offers a variety of services to help small-to-medium-size businesses with their marketing and social media. From Public Relations to Consultation and Strategy Sessions, Done-For-You Social Media Management and Graphic Imaging, the company is designed to help businesses and professionals develop strategies to brand and grow your business and portfolio using social media, advertising, e-mail marketing and imaging. Mimi Sheffer and her family have lived in the Parrish community for almost 20 years. She serves on the Board of the Parrish Civic Association, and is a contributing writer for the Parrish Village News.